Doesn’t the consumer set the price in a free market? Once you get over the initial sticker shock of creating the product, it comes down to volume of sales. It’s digital. It is create once, freely reproduce forever.

The beauty of posting on Amazon or BN is that the more books you sell, the higher you go on the list(s), the more likely other people will see your book and buy it.

At $7.99 you aren’t bringing in any new readers to the libertarian ideology. First rule of marketing, know who your target customer is.

My target wouldn’t be the old guard that might buy the paperback, but the 20 year old spending their time “occupying all the streets” that might not have a lot of disposable income, but all own a laptop or a smart phone. And can afford a book on libertarian thought that maybe, only cost a dollar or two.

Ideas spread a lot faster when they are easily accessible.

Check out Joe Konrath’s website http://jakonrath.blogspot.com on self-publishing. It’s enlightening.

Tim: we do make PDF free already. Yes, people who have kindle can convert the word to their kindles. But most don’t know how.

Joshua: it costs because we pay someone who knows how to do it. Free conversion stuff does not work well. I don’t want to do it in a shoddy way.